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Doughnut

Doughnut

234 products found

234 products found

Sweet fried pastries with colourful decorations – that's not what Doughnut is about. Rather, they offer high-quality, hand-made backpacks with a functional design that are as fashionable as they’re suitable for outdoor use. Pack your dreams and get on your way - your Doughnut backpack will reliably protect your belongings from weather!

Pack Your Dream

Travel, outdoor adventures, and urban daily life serve as the inspiration behind Doughnut's backpack designs. This outdoor-fashion crossover, with its Scandinavian aesthetic, features details and functionality typically found in mountaineering gear. Many backpacks include additional access to the main compartment and a laptop sleeve that can be reached from two sides—an especially handy feature for security checks during air travel. They also offer multiple inner compartments and, depending on the model, additional features like a water bottle holder or a shoe compartment. To withstand various weather conditions, almost all backpacks are made from water-repellent materials and often come equipped with waterproof zippers. Doughnut has also experimented with various materials to create several ultra-lightweight models, which enhance carrying comfort due to their reduced weight. Furthermore, Doughnut minimises the use of harmful chemicals in the dyeing process and relies on organic dyes for a more sustainable approach.

The fashionable, stylish, minimalist, and functional backpacks also stand out for their high-quality craftsmanship. Doughnut’s mission is nothing less than to create impeccably crafted backpacks with modern sophistication. Each bag is handmade under strict production standards using premium materials. The brand’s vision is to offer a product that accompanies and supports its users on their journey—one where dreams are packed in, the world is explored, and the backpack protects everything inside. No matter which path you choose, these durable, high-quality backpacks are designed to adapt comfortably to your back.

Macaroon and Colorado – Highlights of Doughnut

Doughnut’s most popular backpack models are undoubtedly the Macaroon and Colorado. While the Macaroon is primarily designed for everyday use, such as at university, the Colorado stands out with its rugged outdoor look. The Macaroon is available in several sizes, including the Macaroon (16L) and Macaroon Large Cordura (18L). The model is made from water-repellent cotton twill and features genuine leather details that are vegetable-tanned without harmful chemicals. It includes a padded laptop and tablet compartment, as well as numerous inner pockets for better organisation of contents. The Colorado is offered in two sizes: Colorado Cordura (21L) and Colorado Small (15L). It is made from water-repellent 600D nylon and features a carry handle and trims crafted from biologically dyed, genuine leather. Additionally, it comes with a waterproof security zip for the main compartment. The laptop/tablet compartment is accessible from the outside. The backpack also includes multiple inner pockets to make finding items easier. Its features include padded and ventilated backpack straps, a back cushion for optimal carrying comfort, a detachable chest strap, and a lid with a decorative climbing rope-inspired element.

A shared passion for travel and functional design aesthetics inspired two students, who met at the University of Hong Kong, to start designing their own backpacks. Both came from families running handbag manufacturing businesses, making it a natural step to use their families' workshops to create their first backpack designs. What began as a fun project quickly evolved into a successful business, thanks to word of mouth and a solid reputation since its founding in 2007. Initially, Doughnut focused on the Japanese market, known for its high standards in production and quality. Today, the brand distributes its products in over 25 countries worldwide.

Order backpacks from Doughnut on wardow.com

If you also have a dream you want to take with you, order a Doughnut backpack at wardow.com. For each order, you receive reward points as a small thank-you, which you can use to save on future purchases. If your new bag doesn't suit you after all, you can return it within 30 days. Discover the latest trends and offers in our newsletter.

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