Patagonia - Iceland needs you

A country, a community, and a wild future under threat

Our relationship with nature not only defines our history, it shapes our future, too. Yet beneath the surface of Iceland’s fjords, an industrial fish farming method threatens to destroy one of Europe’s last remaining wildernesses. Open net salmon farms wreak havoc on the fragile environments they’re placed in, polluting pristine ecosystems while mistreating the farmed fish and driving local salmon populations to extinction. It’s an industry at odds with Iceland’s untouched landscape, and as a growing local movement has shown, nothing replaces nature. Laxaþjóð | A Salmon Nation tells the story of a country united by its lands and waters, and the power of a community to protect the wild places and animals that helped forge its identity.

Shaping the future with Patagonia

Patagonia is one of those brands that doesn’t just talk about environmental commitment – it truly lives it. For decades, the company has been dedicated to protecting natural habitats, from supporting local climate initiatives to funding international NGOs focused on preserving biodiversity and safeguarding waterways. A part of its revenue is regularly channelled into environmental projects and non-profit organisations that are driving tangible change around the globe. Choosing Patagonia means supporting not only smart functionality and durable materials, but also contributing to something bigger: the protection of our planet.

Discover sustainable products from Patagonia now at wardow.com.